While most employers require a stable address, education and work experience before even calling a candidate in for an interview, Rebel Nell in Detroit is changing the process for how employment works.

"Rebel Nell was established as a result of living next door to a women and family shelter,” co-founder and CEO Amy Peterson tells Because of Them We Can. “While taking my dog on walks, I would stop to chat with the residents of the shelter. Over the course of many months, they shared their courageous stories about the challenging situations they left behind in hopes of a fresh start. It was a light-bulb moment for me and my business partner."

"On average a woman is with us for 2-3 years," says Peterson and Rhodes. "In addition to employment, the first year really focuses on giving them room to ‘breathe.’ We work on creating a budget to help get their finances in order, make sure they get out of the shelter and into permanent housing, get drivers licenses restored, help with transportation and restoring their credit."

Since its inception, Rebel Nell has employed 15 women to its company and has graduated six women into the traditional workforce. While each women comes to the organization with their own personal obstacles, Peterson and Rhodes say seeing their employees overcome their challenges is beyond rewarding.

"This evolution is really powerful because now that they can breathe we see them envision their dream scenario and help lead them on the path to success," says the co-founders.

To learn more about Rebel Nell and how you can support their business, be sure to visit their website at and follow them on social media @RebelNell.

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